Once grading was finished, there were two main differences we added to the video before we were finished with it. Firstly, Gavin thought it would be a good idea to scale up some of the shots slightly as they looked a bit empty, for example, the monopoly shot:
 |
| before scaling up |
 |
| after scaling up |
It was a small difference, but it makes the shot look a bit more full. However, we could only scale up a maximum of 15%, otherwise the loss of quality would be noticeable.
Secondly, we needed to add a title on the last shot. There were two reasons for this. Firstly, from our most recent audience feedback, we realised that we needed to have a clearer ending, and so using a title with the band and track name would bring the video to a clear ending. Secondly, it's the last thing that the viewer sees in the video, creating a synergistic brand with the video and the band. We got this idea from lots of existing music videos:
 |
| George Ezra - Blame it on me |
 |
| Dinosaur Jr - Watch the Corners |
 |
| M83 - Midnight City |
Below is how we used text over our image. Our text is a lot bigger and is clearly the focus of the image as the band in the background are out of focus slightly.
No comments:
Post a Comment