As our song is of the indie genre, our target audience will be indie fans, as they will be able to relate to the genre, whilst appreciating the unconventionality of the band (see post: Our Artist). Our secondary audience is 16-24 year olds.
We found that many indie music videos have studio settings, which is very useful for us as we can control our conditions e.g. lighting in the studio much more effectively than anywhere else. Also, many indie music videos are very simple and don't require anything too extravagant, which means we could really focus on the message we want to get across in our video.
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