The Hobbit Marketing Tracking

This is one of the trailers for the film, sourced on YouTube. This is targeting a mass audience as YouTube is the largest video sharing site. This is an above the line example.

This is an article about the new trailer for the film, sourced from the Independent website. This is targeting middle class adults as this is the readership of the newspaper. This is a below the line example.

This is an interactive Middle Earth map. There is a link to it from the Hobbit Blog website. This appeals to fans of the Lord of the Rings films and the first Hobbit film, as well as Peter Jackson fans. This is an above the line example.

TV Trailer of the Hobbit on BBC1

Bus advert on a 121, goes through Enfield, Palmers Green, Southgate