Synergy
When constructing an image for a band or artist, one must think about the style and image that the band or artist wants to convey. This is achieved through a consistent brand across different media platforms, known as synergy. This is a must for bands and artists wishing to promote themselves to their audience. Below is an analysis of how The 1975 use synergy across their media platforms.
Below is how we treated our products with regard to a synergistic campaign.
Band Identity
We understood that, for an audience to buy into a band, the identity of the band has to be very clear. When considering how to create an image for our band, we started by creating individual personalities for each band member, including names. We drew on Richard Dyer's theory on 'star image', where he says that a 'star' is a constructed, artificial image. They can represent cultural values and often are constructed to provide audiences with a type of 'role model' from which people can establish some ideas of 'what they are supposed to be'. Examples of real 'pop stars' who have their own personality outside of their music include Beyonce and Lady Gaga. Below is a Prezi showing the considerations of band image in an existing band - The 1975.
And below is how we attempted to create our own band identity throughout our three products:
(press the pause button to stop the slideshow on each slide if it moves too fast)
Our Website
When it came to linking our three products together, our website was what made this possible. It acted as a hub for our whole campaign, allowing viewers to access social media through the home page, as well as promoting the album and music video. Through this hub, the audience has a lot of opportunity for interactivity and purchasing.
Interactivity
Purchasing
Overall, I think our main product and ancillary texts work well together. Having said this, I think we could have dedicated more thought and time into making sure we had a clear idea of our branding, style and identity.
No comments:
Post a Comment