Semiotic Analysis of a Music Video

• The lyrics of this song are very clear indicators that this video is about striving for the perfect hedonistic life, and realising what it has become.
• The first verse in the tower is very darkly lit, connoting the sadness of 2D but also the sinfulness of the acts being carried out in the tower. This is also clear by the very disjointed movements being made my all of the characters seen in the tower parts of the video.
• The chorus featuring a windmill and is much smoother animation, suggesting that the life outside of the supposedly very enjoyable tower (titled 'Feel Good Inc.') is really much better than inside.
• Very stereotypically peaceful lyrics such as 'love forever, love is free', again connoting the peace outside the tower and the pain inside the tower, shown by 2D enviously looking out of a tower window.
• The tower itself is also clearly very dark and sinful, as shown in the first shot. The clouds around it are dark and red, which emphasise this point. This is then juxtaposed with the clouds around the windmill.