The Hobbit Marketing Tracking

This is one of the trailers for the film, sourced on YouTube. This is targeting a mass audience as YouTube is the largest video sharing site. This is an above the line example.

This is an article about the new trailer for the film, sourced from the Independent website. This is targeting middle class adults as this is the readership of the newspaper. This is a below the line example.

This is an interactive Middle Earth map. There is a link to it from the Hobbit Blog website. This appeals to fans of the Lord of the Rings films and the first Hobbit film, as well as Peter Jackson fans. This is an above the line example.

TV Trailer of the Hobbit on BBC1

Bus advert on a 121, goes through Enfield, Palmers Green, Southgate



Kill Your Darlings Marketing Tracking

This is an article on the Guardian website. This is attempting to reach middle class males and females in the UK, but as the Guardian is a popular newspaper in the UK, this will have a much larger reach. This is a below the line example.

This is the official Facebook page for the film, sourced from Facebook. This is attempting to reach a mass audience of many different types but especially reaching a younger audience in their late teens and 20s. This is a below the line example.

This is an article on the Mirror website about the film. This is attempting to reach a very big audience as the Mirror is one of the most read newspapers in the UK. This is a below the line example.

Poster at Bounds Green underground station

The Hobbit Overview

The Hobbit is released in the UK on 13th December 2013.

It was produced by MGM, WingNut Films and New Line Cinema, and distributed by Warner Bros.

The production budget is $200,000,000.

The Hobbit was filmed in New Zealand, but the premiere will be in LA, not in Wellington, as it was with The Hobbit: An Unexpected Journey. Whilst MGM, New Line Cinema and Warner Bros. are all American institutions, Peter Jacksons own production company WingNut Films is based in the UK.

The film is a high budget studio production.

The film is part of The Hobbit Trilogy, being preceded by The Hobbit: An Unexpected Journey and followed by The Hobbit: There and Back Again (2014). The whole trilogy acts as a prequel to the Lord of the Rings Trilogy, both trilogies being based on books written by JRR Tolkien.

The film is directed by Peter Jackson.

Stars in the film include Martin Freeman, Ian McKellen, Benedict Cumberbatch and Richard Armitage.

The film (and trilogy) follows the story if Bilbo Baggins, a Hobbit living in the fantasy world known as Middle Earth. He embarks on a journey with a group of dwarves and a wizard to help the dwarfes reclaim their home from a dragon called Smaug.

This film will already have a huge fan base of Lord of the Rings fans as well as fans of the first Hobbit film. It will also appeal to many other audiences, such as male and female young adults and older children, as well as older people 40+ who may have read the book.



Kill Your Darlings Overview

Kill Your Darlings is being released in the UK on 6th December 2013.

There are many institutions involved in the production and distribution of the film: Benaroya Pictures, Killer Films and Outpost Studios were involved in production and the film was distributed by Works UK Distribution.

The budget of Kill Your Darlings is

KYD is an American film.

KYD is an independent film.

The director is John Krokidas, also the writer and producer of the film.

As the film is set in 1944 and features some historic characters, this film would appeal to an older 30+ audience, both male and females in the ABC1 category.

Session with Marcus

 In our session with the director, writer and distributor of Papa and Sons Marcus Markou, he talked a lot about his film making process, from funding and casting, to distribution and public awareness.

These are the main points I feel that I learned from the session with Marcus:

• When in the shooting section of the project, Marcus knew how to get the best out of his actors due to his past in acting school and classes by assuming a more 'friendly-boss' role instead of being an intimidating director, making the whole crew feel more comfortable, meaning they all worked better and more effectively.
• Marcus demonstrated how effectively a very limited budget can be put to use, through casting, production, and distribution. Georges Corraface, the actor playing Spiros Papadopoulos, is a pretty well known actor in Greece, and so was very effective in hooking the Greek audience, a very large section of his target audience. When distributing the film in the UK, Marcus couldn't find a suitable deal with a distributor which would end with him getting any profit, so he decided to self-distribute across Greek communities in the UK. He contacted Greek churches, played adverts on Greek radio stations and handed out flyers in Greek neighbourhoods. This is an example of how a small budget can directly hit the target audience without throwing mud at the wall and hoping some sticks, which is often the case with multi-million pound budget films.

The talk with Marcus was inspiring in the way of getting up and independantly doing something, not only in film but in all aspects of life.

Papadopoulos and Sons Distribution

Conventional methods of distribution were used when advertising the film. A trailer was made as well as a poster, and director Marcus created a website for the film with updates on the progress of production. Papadopoulos and Sons did very well through social media such as Facebook and Twitter, especially in the Greek community.

Marcus also did self distribution in the UK, such as calling up lots of Greek churches and trying to get the film spoken about in the Greek community, which worked very affectively as Georges Corraface is a very popular actor in Greece. He also took the film to different film festivals, trying to give the film maximum exposure, which it received after winning an award.

Papadopoulos & Sons Overview





Papadopoulos is an independent British film in the comedy-drama genre, generally described as a feel-good family film. It was self distributed by the director Marcus Markou, through his own company Double M and by Cineworld. The budget for the film was £850,000. Although the film was only meant to run for one week in a limited number of screens across the UK, the run was extended and expanded to more venues due to unprecedented audience demand. The film is currently rated 6.2 on IMDb.

The film is about a Harry Papadopoulos, a successful businessman with Greek origins. When he loses everything during a banking crisis, he re-unites with his older brother to re-open a chip shop they used to run together. He soon discovers other important parts of life other than money.